LG 43UP7740 43″ 4K UHD Smart LED TV

  • Real 4K UHD
  • Cinema
  • Game
  • Sports
  • Quad Core Processor 4K
  • AI ThinQ

 

 

 

SKU: 43UP7740 Categories: ,

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LG 43UR8040 43″ Ultra HD 4K Smart LED TV
Home to all your favorites.
Access the Netflix, Disney+ Hotstar, Apple TV app, and Amazon prime video. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.
Home to all your favorites.1

*Netflix streaming membership required.
**Disney+ content available on Hotstar App.
***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
****Apple TV+ requires a subscription.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
******Supported service may differ by country.

Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director’s vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.
A scene of a woman touching an exhibit covered with small light bulbs is divided in half for visual comparison. On the image, there are texts of Conventional on the upper left, Active HDR on the upper right, and LG UHD TV on the bottom right.

Active HDR

Down to the finest detail.

LG UHD TV provides vibrant colour and accurate detail with Active HDR. Enjoy your favorite films in the same quality as the original with multi HDR formats including HDR10 and HLG.

Play like a boss.

Jump into the action. Game Optimizer, fine-tuned HDR graphics and low input lag make gameplay faster and more immersive.
A TV screen displaying a spaceship shooting in a city and LG OLED game optimizer GUI on the left that adjusts game setting.

Game Optimizer

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.
A knight in an armor with a sword and a dragon blowing out fire are facing each other. On the image, there are texts of Conventional on the upper left, LG UHD TV on the upper right, and a HGiG logo on the bottom right.

HGiG

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.
A close up of a player playing a bike racing game on a TV screen.

Low Input Lag

Complete control without delay.

LG UHD TVs allow users to take full and instant control of games without delays.

Thrilling Sports Experience

Feel like you’re in the stadium. Bluetooth Surround Ready lets you experience the game as though you’re right on the sidelines. And with Sports Alert you’ll always know when your favourite teams are playing.
A man and a woman clinking glasses on a TV screen while sports alerts being notified

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.
A family are sitting on a couch while watching a soccer game.

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel with 3-Side Cinema Screen combined with aesthetic design elevates any interior.
A luxury living room with a TV displaying an aerial view of woods in red.

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant color and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.
A train giving off steam on the rail is in the middle of the mountain with the text of 'Quad Core Processor 4K' on the bottom left.
A TV displyaing an astronaut is in the bright room. On the right, a TV displaying an astronaut brighter is in the dark room.

AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
As a man plays a drum, the sound effects are simulated from the drum.

AI Sound

Sound that every genre deserves.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.
Welcome to your new home.1

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
More like a magic wand.1

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.
The LG ThinQ AI logo, the Google Assistant logo, and the Amazon Alexa logo are arranged vertically in the white background.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG UHD TV with your voice and access entertainment faster.

 

Additional information

Brand

Model

43UP7740

Screen Size

40-43"

Screen Resolution

4K – UHD

Smart, Operating System

Yes, WebOS

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