Samsung 43CU7700 – 43″ Ultra HD 4K Smart LED TV
Crystal Processor 4K
See every shade of color as intended in 4K
Powerful 4K upscaling ensures you watch your favorite content in up to 4K resolution.
Smart Hub
Discover your favorite content in one place
Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.
SmartThings
Your best home butler
Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.
Only a Samsung account can enable your smart features. Login now!
What’s the point of a smart TV if you can’t enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services” of your Samsung Smart TV.
*Applicable on C-Series UHD and subsequent line-ups, w.e.f. 28th Nov. 2023. *You will need a Samsung Account to access our network-based smart services, Smart TV features and other network based smart services. If you choose not to log-in, you will get access to over-the-air (OTA) television content (via tuner or antennas) and external devices via HDMI. *Image simulated for representational purpose only. Third party logos/marks are trademarks/registered trademarks of respective third party. *Subject to Wi-Fi/ internet/network connectivity.
Gaming Experience
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Smart Features
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